website conversion


What is conversion? The ability to drive traffic to your website and get that traffic to perform an action, you as a business consider a successful completion of a goal. It is one of the most important aspects of digital, as this is how a business makes money. One of the challenges of conversion overall – without even trying to optimize it, is the fact that it is part art and part science. What does this mean? It means that someone needs to be able to switch between creativity and logic, in order to create a conversion pathway and framework.…