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Conducting UX research After writing my article on UX, I got some questions on the research side of things. Β As I have been on a UX brainwave the past many months, here is how I aim to do the research. It is not like research is my forte. I had to do some digging. I had some experts support me with crafting the methodology. My main fear was bias – how do I ensure I am not predesposing my respondents to an answer? The reality is – no matter how smart you are, you cannot avoid the bias of your…

I recently had to recruit for a ‘Designer’. I knew what I wanted getting done but it was still confusing what label do I give the role. It is so convolutedΒ nowadays with all the nuances of design. Managing expectations has become a nightmare when it comes to people who are not into that digital thing. The moment I utter the word ‘design’ and people imagine colours coming alive, unicorns running through the scree and overall fairy tale lands being built in a digital format. To help some other peers in a similar situation here is a quick guide to who…