Tag

snapchat

Browsing

If I had a pound for every time I heard the sentence ‘Prove the ROI for social’. Social is a digital channel but measuring it is slightly different than measuring a Display or PPC campaign. The later 2 can be measured relatively easily. And then we can go on, and create a fancy attribution model for tens of thousands (if not hundreds) of pounds, to show us exactly how many pennies should we allocate to each channel. Then there is social, and yes it can be included in the attribution model and depending on the industry its weighing will be…

Living in London, is like you live in digital central. There is no better place in Europe to snapchat away and gram your way through the day, than London. I have always worked in digital, it just happened when I graduated and it was just my thing. Moving to London was like coming to the source code of online, it all happens here first. You get to play with new tech, you get to experience true adoption and in many cases you get to witness the actual ‘creation’ or be a part of it. I love being a part of this, and I…