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This is not a real job. How many times have you heard this if you are actually a blogger or Instagrammer? On the other hand, how many times have you thought/said this, if someone told you ‘I am a Blogger/Instagrammer’? It is quiet funny how people react to a digital skill – many times they undermine it. Many times they also think it is free because they do not understand how much time and effort goes into creating digital content be that for Instagram, v/blog or youtube. I decided to write this post and go through what it actually takes…

If I had a pound for every time I heard the sentence ‘Prove the ROI for social’. Social is a digital channel but measuring it is slightly different than measuring a Display or PPC campaign. The later 2 can be measured relatively easily. And then we can go on, and create a fancy attribution model for tens of thousands (if not hundreds) of pounds, to show us exactly how many pennies should we allocate to each channel. Then there is social, and yes it can be included in the attribution model and depending on the industry its weighing will be…