The Renaissance is a beautiful period and probably one of the richest in history when it comes to art and literature creation. The awakening. So it is only fitting that the hotel that chose Renaissance as their brand name, do not shy away from the beauty that period demands for. Some history The Renaissance hotel St. Pancras’s story begins in the 1860, when the Midland Railway decided it wants its own tracks and train station. The vision of George Gilbert Scott – the chosen architect, was to create a station that eclipsed all others, and I think even in 2019…

What is conversion? The ability to drive traffic to your website and get that traffic to perform an action, you as a business consider a successful completion of a goal. It is one of the most important aspects of digital, as this is how a business makes money. One of the challenges of conversion overall – without even trying to optimize it, is the fact that it is part art and part science. What does this mean? It means that someone needs to be able to switch between creativity and logic, in order to create a conversion pathway and framework.…

I am writing this post for the industry, not that one more piece of content will change the world but it makes me feel better for sharing. I am writing this post for all the content creators out there as well – do not sell yourselves short and appreciate your own work. Instagram and blogging have become  full time jobs/small business ventures for many. However, it seems that the marketing and PR industries still see it as a free form of advertising, or a meal for 2 worth of ads. I believe everything in life has a price (except all…