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Digital

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There is so much rumbling about #ad on Instagram, that it got me thinking. When is an ad, truly an β€˜ad’? There is the obvious, old school thought – if you are getting paid to promote something, then it is advertisement. I feel the world is slightly different than that though. Although the ASA is really trying hard to put guidelines around ads on instagram, I still feel there is a trick missing. What about the ads? I do ads, I do free stuff, I also do my own content. However, there is one thing I do not do -…

What is conversion? The ability to drive traffic to your website and get that traffic to perform an action, you as a business consider a successful completion of a goal. It is one of the most important aspects of digital, as this is how a business makes money. One of the challenges of conversion overall – without even trying to optimize it, is the fact that it is part art and part science. What does this mean? It means that someone needs to be able to switch between creativity and logic, in order to create a conversion pathway and framework.…

I recently spoke at the Women in Digital and Technology 2019 and as promised, I am sharing what I presented then, on here. To start with, I really believe in women supporting other women, career wise. Especially in the digital/technology spheres, which can be scary for females to enter due to it being still a heavily male dominated industry. What drives us? People are driven by different things: love, power, money, knowledge, recognition, people, belief and so many more.Β  What has driven me throughout life and my career is curiosity. I am naturally curious person, because I like to know…

This is not a real job. How many times have you heard this if you are actually a blogger or Instagrammer? On the other hand, how many times have you thought/said this, if someone told you ‘I am a Blogger/Instagrammer’? It is quiet funny how people react to a digital skill – many times they undermine it. Many times they also think it is free because they do not understand how much time and effort goes into creating digital content be that for Instagram, v/blog or youtube. I decided to write this post and go through what it actually takes…

Hello digital trends 2017 I cannot start a new year without looking forward, throwing in my predictions for the digital world in 2017. I am a general believer that if I (or anyone else as a matter of fact) truly knew what would happen in the coming months/years, myself (together with them)would probably be on one of those top Forbes lists. Given that we are not yet there, I would call these ‘my humble thoughts’. πŸ™‚ In no particular order, here are my 8 predictions Social – It is here to stay. All the critics of ‘social drives no ROI’…

One of my favourite conversations in digital is about attribution. Leading a cross channel team, allows me to see first hand, how channels can argue over who contributed more than the other for that sacred conversion. Once a conversion happens, everyone wants the credit for it: offline, search, display, remarketing, email etc… The question is – is there 1 right answer to which channel deserves the credit? And the answer is – there is no perfect answer. Many companies will come and try to convince us that their attribution solution is the silver bullet. Gold dust sprinkled on top of…

If I had a pound for every time I heard the sentence ‘Prove the ROI for social’. Social is a digital channel but measuring it is slightly different than measuring a Display or PPC campaign. The later 2 can be measured relatively easily. And then we can go on, and create a fancy attribution model for tens of thousands (if not hundreds) of pounds, to show us exactly how many pennies should we allocate to each channel. Then there is social, and yes it can be included in the attribution model and depending on the industry its weighing will be…

VR, what is it all about? I watched the Matrix when I was young, and I honestly did not get it at all. I never understood what was the fuss all about. I grew up and then re-watched it (and then understood what was the fuss all about πŸ™‚ ). It is a dramatic, Hollywood concept of a Virtual Reality concept on steroids. Recent events have made me think about it more and more though. If we thought VR is a really far fetched concept, difficult to go mainstream due to the hardware issue, watching TV yesterday made me realise…

Conducting UX research After writing my article on UX, I got some questions on the research side of things. Β As I have been on a UX brainwave the past many months, here is how I aim to do the research. It is not like research is my forte. I had to do some digging. I had some experts support me with crafting the methodology. My main fear was bias – how do I ensure I am not predesposing my respondents to an answer? The reality is – no matter how smart you are, you cannot avoid the bias of your…