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Digital

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This is not a real job. How many times have you heard this if you are actually a blogger or Instagrammer? On the other hand, how many times have you thought/said this, if someone told you ‘I am a Blogger/Instagrammer’? It is quiet funny how people react to a digital skill – many times they undermine it. Many times they also think it is free because they do not understand how much time and effort goes into creating digital content be that for Instagram, v/blog or youtube. I decided to write this post and go through what it actually takes…

Hello digital trends 2017 I cannot start a new year without looking forward, throwing in my predictions for the digital world in 2017. I am a general believer that if I (or anyone else as a matter of fact) truly knew what would happen in the coming months/years, myself (together with them)would probably be on one of those top Forbes lists. Given that we are not yet there, I would call these ‘my humble thoughts’. πŸ™‚ In no particular order, here are my 8 predictions Social – It is here to stay. All the critics of ‘social drives no ROI’…

One of my favourite conversations in digital is about attribution. Leading a cross channel team, allows me to see first hand, how channels can argue over who contributed more than the other for that sacred conversion. Once a conversion happens, everyone wants the credit for it: offline, search, display, remarketing, email etc… The question is – is there 1 right answer to which channel deserves the credit? And the answer is – there is no perfect answer. Many companies will come and try to convince us that their attribution solution is the silver bullet. Gold dust sprinkled on top of…

If I had a pound for every time I heard the sentence ‘Prove the ROI for social’. Social is a digital channel but measuring it is slightly different than measuring a Display or PPC campaign. The later 2 can be measured relatively easily. And then we can go on, and create a fancy attribution model for tens of thousands (if not hundreds) of pounds, to show us exactly how many pennies should we allocate to each channel. Then there is social, and yes it can be included in the attribution model and depending on the industry its weighing will be…

VR, what is it all about? I watched the Matrix when I was young, and I honestly did not get it at all. I never understood what was the fuss all about. I grew up and then re-watched it (and then understood what was the fuss all about πŸ™‚ ). It is a dramatic, Hollywood concept of a Virtual Reality concept on steroids. Recent events have made me think about it more and more though. If we thought VR is a really far fetched concept, difficult to go mainstream due to the hardware issue, watching TV yesterday made me realise…

Conducting UX research After writing my article on UX, I got some questions on the research side of things. Β As I have been on a UX brainwave the past many months, here is how I aim to do the research. It is not like research is my forte. I had to do some digging. I had some experts support me with crafting the methodology. My main fear was bias – how do I ensure I am not predesposing my respondents to an answer? The reality is – no matter how smart you are, you cannot avoid the bias of your…

I recently had to recruit for a ‘Designer’. I knew what I wanted getting done but it was still confusing what label do I give the role. It is so convolutedΒ nowadays with all the nuances of design. Managing expectations has become a nightmare when it comes to people who are not into that digital thing. The moment I utter the word ‘design’ and people imagine colours coming alive, unicorns running through the scree and overall fairy tale lands being built in a digital format. To help some other peers in a similar situation here is a quick guide to who…

The Big Data talk just never ends. I am going to geek out a bit with this post. It does not necessarily follow my usual light hearten style πŸ™‚ However, I like to look at future technologies that are interesting and sometimes a little bit controversial. And Bitcoin (blockchain respectively) is the sole synonym of controversy itself. It was loved, hated, feared, disputed but never ignored. Anyway, change never comes without a bit of controversy, does it now? I am not going to talk about what Bitcoin is, and the process that is used to create the coins. You can…

Digital Transformation – has everyone gone nuts about it? Digital transformation – this is the only thing I see, read about, talk about recently. Everyone has picked up the lingo and is throwing it left, right and centre. I thought about it, and then decided – I am going to throw my thoughts at it as well. One post probably does not do justice to the topic, as a whole book can be written. I will probably have some follow ups in due time. 2015’s buzzword was β€˜digital’, 2016’s one is β€˜digital transformation’. Everyone is talking about it, everyone is…

This is how I would hire someone looking for a job in Digital. And, no, I will not ask you where do you see yourself in 5 years or what your 72 weaknesses are. I hope some of the below helps you in your search. I would probably ask you to complete a test even before you come in. This is to determine if you do have the skills on your CV. I ask my devs to complete a codility test and in some cases, I ask the marketing side of the team to complete a test case on the…