What is conversion? The ability to drive traffic to your website and get that traffic to perform an action, you as a business consider a successful completion of a goal. It is one of the most important aspects of digital, as this is how a business makes money. There is one thing that brings everything together in digital – every business wants to make money. In order to make money, they need to have customers who are willing to pay for their product. Do you know that majority of CRO-ers have less than 5 years of experience as the industry…

I am writing this post for the industry, not that one more piece of content will change the world but it makes me feel better for sharing. I am writing this post for all the content creators out there as well – do not sell yourselves short and appreciate your own work. Instagram and blogging have becomeΒ  full time jobs/small business ventures for many. However, it seems that the marketing and PR industries still see it as a free form of advertising, or a meal for 2 worth of ads. I believe everything in life has a price (except all…

Spending Christmas and New Years in the Caribbean is amazing and I would recommend it to all my sun loving friends. However choosing the Sandals Halcyon to do so, not so much. It is not all doom and gloom, don’t get me wrong but when you spend money, there is an expectation of the quality and level of service. The way I review the hotels I visit, is in accordance to the price they charge, and their positioning on the market. So please do not think I am obnoxious, spoiled brat that does not appreciate the beauty of the Caribbean…